Most efforts, however, especially in music, are predictably terrible and self-indulgent - carried only by an overly loyal fanbase and pretty privilege.Chris Cuomo’s Show Skyrockets In The Ratings After His Departure – Good Riddance? Gratuitous music efforts by the already-famous have been around for years, from Paris Hilton's album to Kim Kardashian's single, but the era of social media influencers with built-in audiences has made them ubiquitous. Some who initially found success on social media actually have talent that outlasts a 6-second video and have worked to redefine themselves outside of their beginnings - who even remembers that Shawn Mendes started out on Vine and Troye Sivan started his career on YouTube? Their attentive fanbase flocks to whatever content they produce, often giving their musical efforts and film appearances high ratings no matter the quality, or lack of it.
The transitory nature of social media success means its stars are always grasping for footholds in any other industry they can squeeze their way into. Rae's "Obsessed" doesn't even offer any humor, just second-hand embarrassment. This song's general cadence is reminiscent of the early-2000s viral video " Hot Problems," but at least that was rightly mocked in its day - and hilarious. The chorus of "I'm obsessed with me-e-e as much as you" makes me almost wish for the soaring, though empty, teen-pop of " Drivers License." At least Olivia Rodrigo can sing. The song is a generic pop effort, with a lot of autotune in action in an attempt to disguise that the semi-melodic whispering Rae is doing is not in fact singing (a method that has carried the career of Selena Gomez).Īddison Rae - Obsessed (Official Music Video) The lyrics Rae is "singing" leave much to be desired. Rae, who is also working on a gender-swapped remake of 90s classic She's All That which no one wants or asked for, released "Obsessed" alongside a video showing off her signature, cringeworthy TikTok dance moves. Equally inevitable: it's really, really bad. The inevitable has happened: Addison Rae, TikTok's highest earner, has released her first single.
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